Bachelor of Arts/ Bachelor of Event and Tourism Management

Overview

Imagine, create, produce and impress

Use your creative ideas and natural problem-solving skills to forge an outstanding career creating world class productions designed to attract local and international audiences with the UC Bachelor of Arts/Bachelor of Event and Tourism Management double degree.

This course offers a variety of creative study pathways that will teach you how to develop and amplify your creative skills, while equipping you the necessary critical, theoretical and practical business skills to enable you to create outstanding events regardless of budget, placement or demographic.

As the tourism industry continues to grow globally, your ability to create and produce innovative events to attract audiences will be in high demand. This is your chance to gain a qualification, knowledge and skills to work in tourist destinations all over the world.

Study a Bachelor of Arts and Bachelor of Event and Tourism Management at UC and you will:

develop your creative, conceptual and development skills

engage with communities and invent new ways of navigating professional and cultural environments

compose innovative ideas and business strategies

research, budget and produce in-depth campaign and marketing plans

develop comprehensive presentation skills

explore audience motivations and devise communication collateral designed to engage and influence

identify and anticipate emerging technological trends and adapt your knowledge and skills to a changeable industrial context

systematically and critically analyse digital and interactive media works and production processes

learn how to create and produce integrated advertising campaigns.