Bachelor of Business (Marketing)

Overview

Make your mark in the world of business

This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.

You’ll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. You’ll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and you’ll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.

Study a Bachelor of Business (Marketing) at UC and you will:

integrate theory and practice in marketing and articulate the impacts of recent developments within the field

critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments

analyse and apply a range of contemporary approaches to business innovation and organisational change

develop experience of professional management in work and organisations, demonstrating creativity and initiative in new situations

apply a range of ethical, socially responsible and sustainable solutions in a changing business environment

reflect upon levels of personal autonomy and accountability associated with the decision-making process

locate and evaluate a range of research frameworks and skills within the field of marketing.