Bachelor of Business (Pathway to Master of Management (Marketing))

Overview

Duration
3 YEARS
Scholarship
NO
Fee
AUD$ 36,100 PER ANNUM (PER 1.0 EFTSL) FOR STUDENTS ENROLLED IN 2024
Intake
FEBRUARY JULY

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this packaged program, you can:

Build your own degree by completing two minors (usually eight courses)) across a range of different study areas.

Undertake a one-year international exchange with Rennes School of Business in Brittany, France.

You will be immersed in real-world challenges and have access to practical-based electives including industry internships and simulation projects. You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.

This degree will cover core courses in business with fundamental concepts such as economics, marketing and management. You will then go on to develop specialist skills in areas such as marketing strategy, leadership and planning.

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Entry Requirement

In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

English language test

IELTS total [6.0]

IELTS reading [6.0]

IELTS writing [6.0]

                Gpa - 2.61

Career Outcomes

Business adviser: working with new or established businesses; analysing business plans and financial statements; advising on investments, marketing, funding and financial trends; understanding consumer needs and how to improve profitability.

Business development manager: driving the work of teams to run an organisation efficiently; coordinating several business units, managing resourcing, budgets and operations.

Business consultant: providing managing consulting services to help organisations improve performance and efficiency; analysing businesses and creating solutions to help meet goals

Business owner: setting up a business or businesses; taking risks and serving as the chief decision maker; monitoring and controlling business activities, budget and resources.

Entrepreneur: using initiative, commercial acumen and broad ranging business skills to develop or transform a product or service for yourself or an organisation.

Human resources adviser: advising and supporting employees about human resource related policies and practices; coordinating recruitment and induction processes; maintaining personnel and recruitment records; researching and developing human resources policy, projects and programs.

Marketing and communications officer: implementing communication and marketing strategies; delivering public relations messages to raise organisational profile; maintaining websites and social media; proactive and reactive media duties.

Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.

Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets.

Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.

Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content.

Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media.


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