Course overview

Overview

• In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you will learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you’re breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you will create persuasive messages that move people to action.
• You will develop specialised industry skills, with the option to major in advertising, digital and social media, journalism or public relations.
• Along with your major, you will personalise your degree with minors in complementary study areas, like integrated communication, creative advertising, photojournalism, Indigenous studies and more.
• Want to turn your passion for words into a meaningful career?
• Learn how the principles of ethical communication and technology apply in the modern media landscape and develop the critical thinking and practical production skills to target key audiences effectively. Harness your passion for creativity, communication, and visual language to shape public opinion and thrive across a wide range of roles in the rapidly evolving media and communications sector.
• How we communicate has the unique power to connect, teach and inspire change. When you study a Bachelor of Communication at Deakin you will master your craft, utilising creative practice and technology to shift public perception and make an impact on the world around you. You’ll explore and utilise different communication mediums, developing specialist skills on your journey to becoming a well-rounded and in-demand communications professional.
• As technology and new trends transform culture, organisations and the media landscape, you will be encouraged to explore new mediums and utilise the latest technology to create high-impact content.

> You will learn what the modern media industry looks like, executing digital strategies with the latest communication technologies. Some of the key areas you will explore:

• implementing social and digital media content strategies
• how to engage audiences with podcasts and videos
• strategic communication planning for advertising, digital and public relations
• campaigns copywriting and ideation
• creating inspiring campaigns or events and managing reputations

Our accomplished industry practitioners will inspire and support you on your journey towards building a sustainable creative career doing what you love. You will spend your days learning in speciality spaces – from our industry-standard newsroom to the studio – shining a light on stories that matter.

The combination of practical assessments, industry events and internship opportunities mean you will graduate with a portfolio of work and a strong network ready to thrive in your future career. Develop the leadership skills and entrepreneurial mindset to manage projects and drive engagement with audiences.

Our flexible approach allows you to personalise your learning to your interests and future career and study in a way that suits you. Feel encouraged to fit your learning in with your busy life, whether you want to slow down or speed up your studies, study on-campus or online.

Study a Bachelor of Communication and work towards a future career that challenges and excites you.