Overview

Overview

> Make a creative difference in the nation’s capital

• This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.
• In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.
• Study a Bachelor of Communication and Media (Corporate and Public Communication) at UC and you will:
• learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
• evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice
• create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
• develop critical reflection and creative problem-solving skills
• learn to apply your professional judgement responsibly and ethically.