Bachelor of Communication and Media (Corporate and Public Communication)

Overview

Make a creative difference in the nation’s capital

This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.

In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.

Study a Bachelor of Communication and Media (Corporate and Public Communication) at UC and you will:

learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management

evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice

create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues

develop critical reflection and creative problem-solving skills

learn to apply your professional judgement responsibly and ethically.