Bachelor of Communication and Media (Marketing Communication)

Overview

Develop campaigns with creative cut-through

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You’ll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.

So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You’ll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.

Study a Bachelor of Communication and Media (Marketing Communication) at UC and you will:

align the production of professional marketing communication with industry requirements, standards and global best practice

apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.