Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You’ll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.
So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You’ll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.
Study a Bachelor of Communication and Media (Marketing Communication) at UC and you will:
align the production of professional marketing communication with industry requirements, standards and global best practice
apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.
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Career opportunities
Advertising account executive
Advertising campaign manager
Advertising traffic manager
Account coordinator
Account planner
Brand manager
Digital advertising sales manager
Digital advertising specialist
Events manager
Marketing manager
Marketing consultant
Marketing analyst
Product manager
Media coordinator
Media planner/buyer
Art director
Illustrator
Copywriter
Sales agent
Social media coordinator
Direct marketing coordinator
Media analyst
Promotions manager
Sponsorship coordinator
Web analytics consultant
Website designer
Entry requirement
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
