Bachelor of Digital Marketing

Overview

The landscape of marketing is changing at a rapid pace, creating a rising need for digital marketing professionals who can innovate and adapt to evolving market behaviours and new technologies. UNE's Bachelor of Digital Marketing will prepare you to embrace these opportunities, whether you envision yourself excelling in the workplace, launching as an entrepreneur, managing a small business, or overseeing large-scale enterprises.

Why study the Bachelor of Digital Marketing at UNE?

As consumers continue to spend more of their time in the online environment, professionals with the skills to produce high-quality online marketing campaigns are in high demand. When you study the Bachelor of Digital Marketing with UNE, you'll explore a broad spectrum of subjects to prepare you for real-world marketing, including social media marketing, search engine optimization (SEO), content strategy, data analytics and artificial intelligence.

Upon graduation, you'll have the expertise to independently research, create impactful digital marketing campaigns and critically analyze the ever-changing online landscape. These skills are not only vital for a successful career but are also essential for ongoing learning and adaptation in the digital age.

What makes our course different?

With a blend of professional expertise and cutting-edge curriculum, our course is designed to help you upskill, enhance your career prospects, and prepare you for the future in the ever-evolving digital landscape. Through this course you will:

Develop advanced knowledge and skills in the field of digital marketing, equipping you to excel in this dynamic industry. Learn how to stay at the forefront of digital marketing trends and technologies.

Expand your experience with a wide range of Information and Communication Technology (ICT) tools. Gain hands-on experience with the tools and platforms that drive digital marketing success.

Learn how to craft compelling online experiences that resonate with diverse audiences, whether on a national or international scale.

Become a strategic and effective communicator in online environments. Develop the art of conveying your message, branding, and value proposition effectively in the digital space.

Undertake practical research experience in a capstone project, applying the skillsets you have developed to real-world challenges.

Study with an industry leader in online lifelong learning. Our students consistently award us the highest 5-star ratings for Overall Experience and Student Support in The Good Universities Guide.

Study online

Most of our students choose to study online across three study periods with 24/7 tutor support* and fit study around work and family commitments. Uniquely, our online students are mostly over 30 and bring valuable experience with them. They form a community of adults juggling the same challenges and priorities and who bring their life and work experience together at UNE, in order to become future-fit and better respond to a rapidly changing world.

Study on campus

Many of our students choose to take advantage of the on-campus lifestyle in Armidale, in the beautiful New England region, with access to unparalleled support, accommodation and sporting facilities. These students are often starting their first degree and have left school recently. Through access to academic and career support they get a fantastic start to their careers.

*24/7 tutor support includes: essay feedback (within 24 hours); live chat 24/7 for generic feedback on academic writing; and subject-specific help at a foundation or first-year level for subjects including mathematics, chemistry, biology, physics, business, accounting, microeconomics, macroeconomics and statistics. There are also a wide range of workshops, resources and courses available in academic skills support to assist you and help you to succeed.