Course overview
Duration
3 YEARS FULL-TIME
Scholarship
YES
Fee
A$41,600
Intake
MARCH , JULY
Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the driving factors behind consumer behaviour. Combine principles from the complementary disciplines of marketing and psychology to unlock creative marketing solutions and graduate with a unique skill set that is in demand across all industries.
You will be trained in innovative data practices that allow you to shine a light on the different facets of consumer decision making – from culture and lifestyle to personality traits. Then, get practical experience translating these insights into influential marketing and communication strategies.
Dual expertise in psychology and marketing opens the door to a broad range of roles and gives you a competitive advantage when you're applying for jobs. This course is also a recognised pathway to further study to become a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer.
Want to combine deep knowledge of psychology with the practical skills needed to launch your marketing career?
Hone your skills working on real-world business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.
Leverage the strong industry partnerships of Deakin Business School and School of Psychology to take part in work-integrated learning programs. This gives you the opportunity to:
- get hands-on experience with emerging technologies and analytics tools
- work on psychology-led marketing strategies in industry settings
- complete research reports, presentations and projects that simulate real-world scenarios
- create professional profiles and action plans to boost your employability.
These practical experiences are available to every student and are crucial in ensuring you graduate well connected, confident and job-ready.
Deakin's deep industry connections also ensure that the Bachelor of Marketing (Psychology) remains relevant to the changing needs of business and society. Build core knowledge with units such as Marketing Fundamentals and Foundations of Psychological Practice, then prepare yourself for future industry trends by studying units such as Social Psychology and Integrated Marketing Communications in the Digital Age.
