Overview

Overview

> Hit the ground running

• Build a career in high-demand, with the Graduate Certificate in Digital Marketing.
• This online course will boost your career options whilst helping you to master the latest fundamentals in digital marketing. You’ll gain hands-on experience using digital platforms that you can apply in your workplace.
• Get equipped with the latest skills in social media, search engine marketing (SEM), search engine optimisation (SEO), and data analytics. You'll learn the skills needed to identify and articulate target audiences and place them at the heart of your marketing strategy.
• Delivered 100% online, this course has been designed with the working professional in mind. You’ll be able to manage study around your lifestyle and apply the skills you learn straight away.
• This course has been developed in conjunction with Media Federation Australia (MFA) and the Interactive Advertising Bureau (IAB).
• Considering future learning? This course is a pathway to the Master of Creative Industries.
• Study a Graduate Certificate in Digital Marketing at UC and you will:
• Compare and critique digital marketing with traditional marketing theory and applications.
• Design and employ professional best practice models.
• Integrate critical knowledge and communication skills for sustained contribution to innovation and leadership in your field.
• Critique and assess advanced digital marketing communication theory and practice informed by discourse and local and global contexts.
• Exemplify expert professional skills and judgements focusing on industry recognised proof of knowledge.
• Work Integrated Learning
• Students who choose to study Online can access virtual WIL opportunities. This content includes on-demand guest lectures, industry case studies and industry projects.
• Enjoy an immersive online learning experience where you’ll be connected with an inspiring cohort of teachers and industry experts who will share their own experiences and mentor you through your learning.
• Throughout your course, you’ll get hands-on experience through platform-based training and a contextual approach to learning with social media, search strategy, data analytics and more.
• Students studying both face-to-face and online will have access to support services including Careers UC, who are available to assist with employment pathways and personal development.