Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
Griffith University offers a number of study options for Marketing including on-campus and online.
Related degrees
Graduate Certificate in Marketing – 3068
Program accreditation:
The Master of Marketing is accredited by the Australian Marketing Institute.
Attendance information:
Master of Marketing is offered full-time at the Nathan and Gold Coast campuses.
This program is also offered online. The online program is not available to International students studying in Australia on a student visa.
If you are an International student on a student visa, you must ensure that you enrol in a way that will allow you to complete your enrolment within the expected program duration as stated on your Confirmation of Enrolment (CoE). You will be classed as a part-time student if you enrol in less than 30 credit points per trimester.
My career opportunities:
Marketing offers variety like few other professions, and you may find career opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be well prepared for senior management positions in marketing, as well as specialist or consulting roles.
To be eligible for admission to the Master of Marketing you must have one of:
Pathway 1 - 1 year program (80CP):
*A recognised Bachelor degree (or higher) in a *related discipline with a minimum grade point average of 4.0 using a 7.0 scale; AND a minimum 2 years full-time (or equivalent) relevant ^professional experience; OR
*A Griffith Graduate Certificate in Marketing with a minimum grade point average of 4.0 using a 7.0 scale.
Pathway 2 - 1.5 year program (120CP):
*A recognised Bachelor degree (or higher) in any discipline with a minimum grade point average of 4.0 using a 7.0 scale; OR
*A combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to the above.
Pathway 3 - 1.5 year program (120CP):
*A recognised Bachelor degree (or higher) in a *related discipline with a minimum grade point average of 4.0 using a 7.0 scale; OR
*A combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to the above
English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:
A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
OR a minimum score of 575 on TOEFL
OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.
Tuition fees
*An International student pays tuition fees.
*Students are liable for tuition fees for the courses they are enrolled in as at the census date.
*The tuition fee for students who commence their program prior to 2014 is charged according to the approved program fee for the trimester in which the student commenced the program.
FEE (INDICATIVE): $37,000 per year
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