Master of Business (Marketing)

Course overview

Duration
2 YEARS
Scholarship
YES
Fee
A$46,200
Intake
MARCH , JULY

Want to develop the specialised skills to create a thriving and dynamic marketing career? Build your expertise and learn how to grow brands at one of the top 3 business schools in Victoria* with Deakin’s Master of Business (Marketing).

You will gain in-demand, contemporary marketing knowledge and develop the sharp communication and critical thinking skills that employers are looking for. Experience hands-on practical learning across martech, digital and social media marketing, marketing analytics and sustainability for business, allowing you to develop contemporary marketing knowledge that will set you apart in the industry.

Learn how to develop, implement and evaluate impactful marketing strategies and put your skills to practice with real-world learning opportunities. Throughout your degree, you will work on case studies and solve genuine industry problems, meaning you will graduate with the industry network, transferable skills and practical experience to land your dream job.

Are you ready to solve problems and execute innovative campaigns in a high-growth industry?

You will have the opportunity to specialise in another area of business or take a variety of subjects to further enhance your business skills. Tailor the course to meet your individual interests, creative ambitions and career goals.

Learn from experienced academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.

You will have opportunities to network with like-minded professionals and build valuable connections in the industry. The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).

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Career outcomes

As a graduate of Deakin’s Master of Business (Marketing) you will be equipped with the practical skills, industry knowledge and professional network required to work as a professional marketer in a range of industries and organisations. You will be qualified and have the entrepreneurial ability to work across traditional marketing (brands, markets, product and research), non-traditional marketing (digital marketing, analytics, creative, CRM and e-commerce) or agency work (communications and content).

You will develop highly sought-after skills to make an impact across a wide range of careers, including roles as a:

  • brand manager
  • content developer and manager
  • digital marketing manager
  • director of marketing
  • marketing manager
  • marketing officer
  • market research manager
  • marketing specialist
  • social media manager.

Entry requirements

1 year full-time (or part-time equivalent) - 8 credit points

To be considered for admission to this degree (with 8 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:

  • bachelor honours (AQF8) degree in a related discipline
  • bachelor degree in a related discipline*, plus two years relevant work experience^
  • graduate certificate or graduate diploma in a related discipline*
  • evidence of academic capability judged to be equivalent

1.5 years full-time (or part-time equivalent) - 12 credit points

To be considered for admission to this degree (with 4 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:

  • bachelor degree or higher in a related discipline*
  • bachelor degree in any discipline, plus two years relevant work experience^
  • evidence of academic capability judged to be equivalent

2 years full-time (or part-time equivalent) - 16 credit points

To be considered for admission to this degree (without admission credit applied*) you will need to meet at least one of the following criteria:

  • bachelor degree or other qualification at a higher AQF level in any discipline
  • evidence of academic capability judged to be equivalent

Related discipline degree: * A 'related discipline' award for this course is a Bachelor degree in Marketing or a Bachelor degree Commerce or Business with a major or minor in Marketing.

Fees and scholarships

Estimated tuition fee - full-fee paying place

$46,200 AUD

A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.



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