COURSE AND CAREER OUTCOMES
Master of Marketing intended learning outcomes
Utilise marketing theories to critique marketing practices, identify marketing problems, and recommend actionable solutions.
Generate insights from marketing analytics to offer evidence in problem recognition and solution recommendation.
Incorporate social, ethical, and cultural considerations when exercising professional judgments.
Communicate ideas around problem identification and solution recommendation effectively and in a professional manner to diverse audiences, individually and collaboratively.
Master of Marketing career opportunities
Potential jobs for graduates of this course include:
Marketing Manager
Brand Manager
Sales Manager
Service Designer
Content Marketing Manager
Integrated Marketing Communications Manager
Strategic Marketing Consultant
Market Researcher and Analyst
Consumer Insights Specialist
Digital Marketing Specialist
FEES AND SCHOLARSHIPS
Estimated fees per year (2025):
Indicative based on 2024 fees
A$40 200 per 120 credit points.
Note: 120 credit points represents full-time study for one year.
International scholarships
Destination Australia – an Australian Government initiative
The Destination Australia scheme supports new international students to study in regional Australia and offers students a high-quality learning experience. For eligible applicants, these scholarships are worth up to A$15 000 per annum for up to four years.
ENTRY REQUIREMENTS
Academic entry requirement
Prerequisites
Successful completion of an Australian bachelor degree (or equivalent).
Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.
Selection criteria
Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.
Note: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.
English language requirement
6.5 IELTS (Academic) with no individual band less than 6.0.
