Overview

Overview

> Develop the expertise to work in the dynamic and increasingly digital marketplace, with a Master of Marketing from Victoria University.

> Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector.

> Through our industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations.

> Our Master of Marketing will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making.

> By the time you graduate with a marketing masters degree, you will have advanced skills in:

*marketing planning and strategy

*marketing analytics

*marketing communication

*consumer behaviour

*international marketing management

*brand management

*not-for-profit marketing

*social media and digital marketing.

Learning Outcomes

On successful completion of this course, students will be able to:

Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice;

*Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings;

*Critically review cross-disciplinary knowledge in decision-making with creativity for dynamic and new contexts;

*Exhibit accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges;

*Formulate, implement and evaluate industry- specific investigations to resolve complex marketing problems and inform management decision-making;

*Articulate plans and strategies with specialist and non-specialist audiences including multi-disciplinary teams, diverse cultural communities, businesses and other professional organisations;

*Exemplify professional leadership in a dynamic 21st century work environment, acting consistently, ethically and in a socially responsible manner; and,

*Implement research as a capstone project to generate and evaluate complex ideas and concepts at abstract and practical levels.

Course structure

To attain the Master of Marketing, students will be required to complete 192 credit points consisting of:

48 credit points business core units

108 credit points professional core units

12 credit points BMO5501 Business Ethics and Sustainability; and,

12 credit points BMO7006 Applied Business Project (Capstone); and,

12 credit points of elective units. Please check any pre-requisite requirements prior to enrolling.

Careers

You will graduate with the knowledge and skills to work in a range of marketing and management roles and industries ranging from large corporations to not-for-profit organisations.

Possible roles include:

*market research analyst

*consumer insights analyst

*marketing specialist

*marketing consultant

*brand manager

*product manager

*social media marketing manager

*advertising manager

*sales manager.