Career
Upon graduation, you will be equipped to enter professional and management roles within advertising, promotions and management consultancies, as well as business, government and non-for-profit organisations that use advertising and promotional tools to achieve their goals.
This degree will prepare you for the constantly changing advertising environment and you will become a flexible and adaptable professional, who is environmentally, culturally and socially aware.
You will be able to:
conduct and/or use research, with critical insight into its validity for decision-making
develop and/or build theories, and understand the process of theory development
implement changed personal and organisational behaviours in the knowledge of new or changed theories
create the conditions for more effective and efficient structures within the advertising industry
respond effectively to changing societal demands on advertising practice.
You will be qualified to apply for roles such as:
account service manager
media buyer
media planner
strategy planner
advertising manager
marketing manager
advertising data or digital analyst.
marketing communication coordinator or manager.
advertising, market or communication researcher
promotions coordinator or manager
sales manager
events manager.
Entry requirement
To study this course you will need to complete one of the following English proficiency tests:
IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
