Master of Marketing

Overview

Make an impact in the dynamic and ever-evolving marketing industry with this practical and comprehensive master’s degree.

Shaped around real-world marketing projects and challenges, the in-depth Master of Marketing gives you hands-on experience in planning, directing, implementing and monitoring an organisation’s marketing efforts.

Prepare for an immersive and exciting degree that blends theory with practice to shape you into a leader in your field. With industry connections integrated throughout your study, you’ll develop immediately applicable skills and expand your professional network.

One semester, you may be working with Visit Victoria to build a strategy to attract more tourists into the state. The next, you may be working with SBS to understand consumer culture and produce market data that shapes programming decisions. Or working with ride-hailing company DiDi to design and roll out a communications strategy across Melbourne.

Delivered in the centre of Melbourne, the Master of Marketing brings industry into the classroom to give you invaluable experience in the latest issues and trends facing marketing organisations today. This degree will equip you with deep understanding of the role of marketing and its relationship with other important functional areas in management – giving you an all-of-business view in preparation for success as a marketing manager.