Master of Marketing and Innovation Management

Course Entry

English competency requirements may be satisfied through completion of one of the following:

IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);

Bachelor degree from a country specified on the English Proficiency Bands page;

Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);

Where accepted, equivalent prior learning, including at least five years relevant professional experience

Course learning outcomes

Apply critical thinking and technical skills to solve authentic business problems.

Demonstrate effective communication and teamwork skills appropriate to cultural contexts.

Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods

Independently initiate, plan and execute a substantial project to meet agreed deliverables.

Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Fees and Scholarships

AUD $36,100

ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.